Maybach's 3D Approach
Guideline to the three production series of Maybach Guitars
From the very beginning, Maybach had written on its flag not only to manufacture instruments of the best possible quality but to implement this consistently with the promise of ‚Made in Europe‘. This vision had been developed over three years of intensive preparation. It was successfully turned into reality when the Maybach ship set sail in 2011 and quickly set its course – driven by a wind of enthusiasm sparked by the many musicians thrilled by the quality of Maybach instruments.
Another storm called the pandemic that fundamentally shook up the overall global economic situation from 2020 to 2022 brought new challenges for Maybach. But Maybach showed itself to be prepared for this situation as well. Wood procurement, undoubtedly the central issue for every guitar maker in these times, was addressed by Maybach in good time, for example, to successfully master the balancing act between traditional guitar making and the unique requirements of the present day to protect the environment. This includes, on the one hand, intensive research & development in vintage guitar science, but also creative and competent research for good wood sources in general and alternative woods in particular, to be able to professionally compensate for the dwindling supplies of classic tonewoods. This guarantees the uncompromising quality attested to Maybach instruments over the last years.
To offer the right product for every demand and price level, Maybach relies on a so-called 3D strategy in its production, which meets almost every musician’s requirements. The 3 stand for the three Maybach production lines Standard Series, Classic Series and Masterbuilt.